Ratings for “Full Measure with Sharyl Attkisson” Grow by 76%, Regularly Beating Cable News Programs on Sunday Mornings
Viewership jumps by 116% for the key 25-54 demographic, demonstrating demand for fearless investigative reporting
BALTIMORE, January 12, 2017 (Nasdaq: SBGI) – “Full Measure with Sharyl Attkisson,” the weekly investigative news program, is changing the Sunday morning news media landscape as viewers across the country embrace unique, honest and in-depth accountability reporting. Viewership in markets where Full Measure airs, as reported by Nielsen, has shown tremendous year-over-year growth. Between November 2015 and November 2016, total household viewership for Full Measure rose by 76%. In the key 25-54 demographic, viewership jumped by 116% in the same period. The Sunday morning show is now regularly outperforming cable news outlets such as CNN, MSNBC, HLN, and CNBC based on viewership data in the 81 markets where the program is seen.