Sinclair Announces the Launch of New Data Driven OTT Ad Platform
Baltimore, MD (August 7, 2018) – Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced today that it is launching a new over-the-top advertising platform exclusively focused on OTT advertising. CompulseOTT, a division of Sinclair, will offer advertisers commercials in :15 and :30 second lengths on leading OTT distribution platforms such as Roku, AppleTV, gaming consoles, SmartTV’s and streaming sticks. The ads will be seen on over 100 of the top television networks and brands. CompulseOTT makes the buying process seamless by offering one or many DMA’s in one simple transaction.