Sinclair Broadcast Group and Imagine Communications Collaborate on Next-Gen Monetization Solutions

Sinclair Broadcast Group and Imagine Communications Collaborate on Next-Gen Monetization Solutions

Advanced advertising capabilities that utilize the innovative and unique monetization opportunities of the new broadcast standard, ATSC 3.0, are key elements of this new service

LAS VEGAS, Jan. 10, 2018 – Sinclair Broadcast Group, Inc. (“SBG”) (Nasdaq: SBGI) and Imagine Communications are working to accelerate the development of a new, next-generation advertising management software platform designed to provide broadcasters with the ability to effectively exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.

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