FOR IMMEDIATE RELEASE
TENNIS CHANNEL SIGNS EIGHT-YEAR RIGHTS AGREEMENT WITH VOLVO CAR OPEN IN CHARLESTON, S.C.
Wall-to-Wall Coverage Promises Greatest National Exposure in History for One of World’s Largest Women’s-Only Tennis Tournaments
LOS ANGELES, Sept. 26, 2016 – Tennis Channel has signed a wide-ranging, eight-year media rights agreement with the Volvo Car Open in Charleston, S.C., one of the largest women’s-only tennis tournaments in the world. Beginning in 2017, the exclusive on-air and digital deal guarantees more exposure for the tournament than ever before, with an increase in live television hours nationally and expanded regional marketing efforts. The network will also carry live matches on its digital subscription service Tennis Channel Plus throughout the tournament. As with high-profile tournaments like the French Open and the BNP Paribas Open, Tennis Channel will have a studio desk on the tournament grounds throughout the weeklong event. The competition takes place April 3-9, 2017, at the Family Circle Tennis Center.