SINCLAIR BROADCAST GROUP AND BALLY’S CORPORATION UNVEIL OFFICIAL BALLY SPORTS LOGO AND CORRESPONDING REGIONAL MONIKERS
Logos Incorporate Official Bally Mark and Color Schemes
Unveiling Represents First Step in Transformational Partnership That Will Revolutionize the U.S. Sports Betting Industry
BALTIMORE, MD. and PROVIDENCE, R.I. – January 27, 2021 – Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) (“Sinclair”) and Bally’s Corporation (NYSE: BALY) (“Bally’s”) today jointly revealed the new Bally Sports logo and Bally Sports regional monikers for Sinclair’s owned and operated regional sports networks (RSNs). The Bally Sports regional logos will replace the existing FOX Sports regional logos when the networks officially rebrand in the coming months.
RSN Logo Press Release_FINAL