SINCLAIR BROADCAST GROUP NAMES DARRELL DAVIS VICE PRESIDENT OF ENTERPRISE BUSINESS TRANSFORMATION
Baltimore, Maryland – October 6, 2020 – Sinclair Broadcast Group (NASDAQ: SBGI) (“Sinclair”) today announced that Darrell Davis has been named Vice President of Enterprise Business Transformation. In this newly created role, Davis will lead the company’s business transformation program across all business functions, leveraging leading business and technology practices to deliver more effective and efficient ways of working and driving ongoing scale and growth. He will help transition the company to a data-driven enterprise, with an eye towards improving profitability, by optimizing end-to-end value-chain processes for operational efficiencies, effectiveness, agility, quality and service, and deploying machine learning and artificial intelligence, enabling the business to cultivate new insights and market expansion. He will report into Brian Bark, SVP Chief Information Officer of Sinclair.