SINCLAIR JOINS NATIONAL MEDIA CAMPAIGN AGAINST OPIOID ADDICTION
WASHINGTON, DC (September 13, 2016) – Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced its commitment to the Partnership for Drug-Free Kids’ national multi-media campaign against opioid abuse and heroin addiction, in conjunction with the National Association of Broadcasters. Numerous Members of Congress attended the campaign’s kick-off event on Capitol Hill to learn how broadcasters educate their communities to combat this deadly epidemic.
Since 2013, Sinclair has produced hundreds of local news stories covering the devastating impact of opioid misuse in their communities, tracing causes of the crisis, and reporting on how local leaders are addressing it. Many of these stories, including referrals to local treatment services, are archived on Sinclair’s local station websites in its digital series, “Hooked on Heroin.” Sinclair has also conducted nearly a dozen live town halls, convening local public health officials, drug counselors, law enforcement, and addicts themselves to discuss policies aimed at both treatment and prevention.