Contacts: Steve Pruett, Sinclair Broadcast Group, Inc. (410) 568-1500
American Red Cross (202) 303-5551
SINCLAIR BROADCAST GROUP SUPPORTS AMERICAN RED CROSS HOME FIRE CAMPAIGN
Raises awareness of home fire safety across all 79 broadcast markets nationwide
BALTIMORE, MD & WASHINGTON DC (October 5, 2015) Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) (“Sinclair”) and American Red Cross today announce their collaboration to promote the American Red Cross Home Fire Campaign as part of Fire Prevention Week, October 5 – 9, 2015.
“It is important to showcase the Home Fire Campaign to our communities across the country,” said Steven Pruett, Co-COO of Sinclair Television Group. “For many years our stations have worked with the Red Cross on a variety of campaigns, so we are very excited about coordinating all of our stations’ efforts to get behind this cause.” Over the course of the week, Sinclair stations will air fire preparedness stories and provide viewers useful safety tips through social media and the web.
The Red Cross Home Fire Campaign is a multi-year effort to significantly reduce home fire deaths and injuries. The Red Cross and its partners have installed more than 125,000 smoke alarms in nearly 2,400 cities and towns. In the past year alone the Red Cross has made 63,000 families safer thanks to the smoke alarms and safety education received by Red Cross volunteers and community partners.
“Local broadcasting is one of the most important ways we share life-saving information with the communities we serve. Our campaigns are local, our volunteers are local, our supporting partners are local, and broadcast TV just connects all those dots,” said Russ Paulsen, Executive Director of Community Preparedness for the Red Cross. “Being able to speak to over 43 million homes at once through Sinclair’s media network allows us to scale our effort to educate families about preventing home fires and keeping loved ones safe.”
About Sinclair Broadcast Group, Inc.:
Sinclair is the largest producer of local news in the country, producing over 2,100 hours per week of original, community oriented content. Sinclair is the largest and one of the most diversified station groups in the country, including affiliates of ABC, CBS, Fox, NBC, and Univision. It owns and operates, programs, or provides sales services to 164 stations in 79 television markets, broadcasting 384 channels. For more information, please visit www.sbgi.net.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org.