Sinclair Broadcast Group Supports Local Charities in TV Stations’ Holiday Donation Drives

Sinclair Broadcast Group Supports Local Charities in TV Stations’ Holiday Donation Drives  

Donations include 140,000 toys and truckloads of food and clothing for local communities


Baltimore, MD (December 23, 2021
)  Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced the company’s television stations and Bally Sports regional sports networks (RSNs) collected truckloads of items for local charities through regional holiday drives, with Sinclair’s television stations and RSNs hosting local holiday fundraising and supply donation initiatives in their markets.

Through the generosity of local viewers and employees, Sinclair stations and the RSNs collected 140,000 toys, tens of thousands of pounds of food and several truckloads of clothing, sleeping bags, blankets and monetary donations for local charities, providing thousands of families with groceries, gifts and warm clothing for the holidays.

Regional recipients across the country include local community food banks, Toys for Tots, The Salvation Army, Bikes for Kids, The Forgotten Child Fund, Neediest Kids, Habitat for Humanity, The United Way and Central Arizona Shelter Services, among others.

“Each year, we continue to be humbled by the generosity and outpouring of support from our viewers and employees, and we are honored our stations and RSNs are able to share the holiday spirit by giving back to the communities they serve,” said Rob Weisbord, President of Broadcast and Chief Advertising Revenue Officer.

 

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

 

Media Contact:

Jessica Bellucci

[email protected]

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Sinclair Broadcast Group Raises Nearly $175K for American Red Cross Tornado Relief

Sinclair Broadcast Group Raises Nearly $175K for American Red Cross Tornado Relief

 

Baltimore, MD (December 21, 2021) Sinclair Broadcast Group (Nasdaq: SBGI) today announced nearly $175,000 was raised through Sinclair Cares: Tornado Relief, a partnership with the American Red Cross to assist those affected by the devastating tornadoes in the South and Midwest. Individual donations totaled nearly $150,000, with Sinclair providing a corporate donation of $25,000, bringing the total raised to nearly $175,000.

Read more…SBG Red Cross Tornado Relief Results Final

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Sinclair Broadcast Group Partners with the American Red Cross for Tornado Relief

Sinclair Broadcast Group Partners with the American Red Cross for Tornado Relief

 

Sinclair Cares: Tornado Relief “Day of Giving” Thursday, December 16

 

Baltimore, MD (December 15, 2021) Sinclair Broadcast Group today announced the company has launched Sinclair Cares: Tornado Relief, a partnership with the American Red Cross to assist those affected by the devastating tornadoes in the South and Midwest.

Read more…SBG Red Cross Tornado Relief 2021 Final_2

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Sinclair Sports Group And AT&T Launch Strategic Collaboration Featuring Shams Charania For The 2021-22 NBA Season

SINCLAIR SPORTS GROUP AND AT&T LAUNCH STRATEGIC COLLABORATION FEATURING SHAMS CHARANIA FOR THE 2021-22 NBA SEASON

 

Stadium’s NBA Insider, Shams Charania Expands Role with New Original Content and Fan Engagement Appearances

 

BALTIMORE – December 15, 2021 – Sinclair Sports Group, a sales division of Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) and AT&T today announced a new strategic collaboration, that will maximize digital and social assets across Stadium, the 24/7 multi-platform sports network, and the Bally Sports Regional Sports Networks (RSNs) for the 2021-22 National Basketball Association (NBA) season.


Read more… Sinclair Sports Group and ATT Launch Partnership – Final 12.15

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Sinclair Broadcast Group’s Lucy Rutishauser Honored in Cablefax Magazine’s Most Powerful Women Issue

Sinclair Broadcast Group’s Lucy Rutishauser Honored in Cablefax Magazine’s Most Powerful Women Issue

Baltimore, MD — December 14, 2021 – Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) congratulates Executive Vice President and Chief Financial Officer Lucy Rutishauser for being named one of the “Most Powerful Women in Finance” in the 2021 edition of Cablefax Magazine’s Most Powerful Women. Annually, Cablefax Magazine’s Most Powerful Women highlights company and oftentimes industry contributions of industry leading women executives.     

Read more…Sinclair Lucy Rutishauser Cablefax Release_FINAL

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Sinclair Sports Group Partners with Takis on National Signing Day Event

Sinclair Sports Group Partners with Takis on National Signing Day Event

Takis Branded On-site Activations and Digital Content  to Enhance Overall Athlete Experience and Digital Offerings

Three-Hour Takis National Signing Day Special Will Stream Live on Stadium,  the Bally Sports App and BallySports.com

 

BALTIMORE – December 13, 2021 – Sinclair Sports Group, a sales division of Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) providing omni-channel solutions for advertisers, today announced a new partnership with snack brand Takis to become the title sponsor and “official snack partner” of its early National Signing Day event to be held on December 14 and 15. Additionally, Takis will sponsor live streaming coverage and exclusive content on Stadium and Bally Sports’ digital platforms.

 

The two-day Takis National Signing Day event, hosted at The Star in Frisco, Texas, will feature 25 of the nation’s elite high school football athletes as they prepare to announce their school of choice. Adding to the excitement of the event, Takis will help elevate the on-site experience with unique branded activations, including: Takis Face the Intensity Skills Challenge where players can participate in a variety of competitions; Takis Players Lounge offering athletes a space to prepare for their big moment and sample snacks; as well as the Takis Purple Carpet where players will make their way to the Takis Hot Seat to announce their college decisions live.

 

Complementing the on-site event, Stadium will live-stream the players’ decisions and gather interviews for the Takis National Signing Day Special and Campus Insiders: National Signing Day Special, two Stadium originals. The Bally Sports digital team will also be on hand to gather behind-the-scenes content, plus player and coach interviews for its exclusive Takis branded content series debuting after the event.

 

“Takis aligns perfectly with the intensity and excitement of National Signing Day,” said Eric Welles, SVP of Digital Sales, Sinclair Sports. “We worked closely with the Takis team to authentically integrate their brand personality into the fabric of this event and are excited to feature them as the title sponsor.”

 

“We are thrilled to partner with Sinclair Sports on an event as exciting and intense as National College Signing Day,” said Sandra Peregrina Sepulveda, Marketing Director for Takis. “We look forward to seeing the top high school athletes in the nation showcase their unique talents at our Takis Face The Intensity Skills Challenge.”

 

Stadium will produce live streaming coverage in partnership with Goat Farm Productions, event owners of the Takis National Signing Day. As a New Jersey-based company, Goat Farm Productions has created some of the most iconic American sporting events that feature the next generation of sports stars.

 

“We are thrilled to be working with Sinclair Sports Group and its powerful sports portfolio to take National Signing Day to a whole new level,” said Rich McGuinness, Goat Farm Chairman and creator of the U.S. Army Bowl. “We are so excited to feature Takis as our title sponsor and appreciate their support for our athletes.”

 

Takis National Signing Day Special will air live on Wednesday, December 15 at 8:00 AM ET across Stadium’s web and Twitter platforms at watchstadium.com and @Stadium, as well as BallySports.com and the Bally Sports app. The complete content schedule is as follows:

 

Wednesday, December 15

8:00 AM ET – Takis National Signing Day Special

Live from The Star in Frisco, TX, Stadium will deliver three hours of live coverage, featuring all 25 athletes and their decisions. Former coaches and scouts will break-down film, players’ skillsets and offer predictions for their impact at the next level.

 

Led by host Brendan Gulick, national recruiting analysts and evaluators Brandon Kornblue and Keith Miller will join expert offensive and defensive lineman evaluator, Mike Berry, longtime coach and expert offensive evaluator, Noel Mazzone, and expert defensive backs and linebackers evaluator, Greg Patrick

 

6:00 PM ET – Campus Insiders: National Signing Day

The hour-long live show will break-down the day’s signings with coverage from the event. Host Camron Smith will anchor the coverage with Michael Felder providing insights and film analysis from the top prospects in the country. The crew will also be joined by Jordan Palmer and Matt Fortuna of The Athletic for additional breakdowns and analysis.

 

Following the Event

Takis branded content series

Led by Bally Sports digital talent, Annie Agar and Travelle Gaines, Bally Sports digital content exclusives will recap key moments from the Frisco event, highlighting players and their school of choice, plus much more.

 

Fans can also follow #TakisNSD across Twitter, Instagram, TikTok, Snapchat and Facebook for exclusive and original content related to event.

About Sinclair Sports Group

Sinclair Sports Group – a sales division of Sinclair Broadcasting Group – is a national, regional, and omnichannel sports solution, providing brands the ability to reach fans 365 days a year. As curators of one of the largest collections of sports content in the U.S., Sinclair Sports Group’s properties deliver 13.4 billion impressions and 65,000+ hours of live sports content annually.

About Takis®

Takis® is the most well-known brand of Barcel USA, the U.S. snack division of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Barcel USA is an exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas, with a strong presence in the largest markets nationwide. Takis are no ordinary snacks; they are the most intense snacks in the world. With different varieties: Takis® Rolled Tortilla Chips, Takis® Stix, Takis® Waves, Takis® Pop! and Takis® Hot Nuts. Takis snacks are for the strong, brave and daring. Visit us at www.barcel-usa.com/Takis.

About Goat Farm Sports

GOAT Farm Sports LLC, headquartered in New Jersey, is the creator and producer of elite-level youth and prep sports events, including The Ladies Ball National Girls Basketball Championship in partnership with the Women’s Basketball Hall of Fame, Takis National Signing Day, and the U.S. Army Bowl featuring the country’s top high school football players launching in December 2022. GOAT Farm works with myriad partners and sponsors across multiple promotion channels, including live activation, social media engagement, and digital and broadcast content. Partners include the Women’s Basketball Hall of Fame, U.S. Army, Sinclair Media, Gatorade, Spalding, SportsThread, Hudl, and UDA.

Contact:

Whitney Burak

[email protected]

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Sinclair Broadcast Group Named a 2021 Top Workplaces Award Winner by The Baltimore Sun

Sinclair Broadcast Group Named a 2021 Top Workplaces Award Winner by The Baltimore Sun

Annual Awards Celebrate the Business Community’s Most Dynamic & Supportive Local Companies
Sinclair Also Recognized with a Top Workplaces Manager’s Award for Employee Mentoring & Support

 

Baltimore, Maryland, December 13, 2021 – Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) today announced that it was named one of The Baltimore Sun’s 2021 Top Workplaces.  The eleventh annual awards recognize the most dynamic and supportive local companies, based solely on independent employee surveys. 

 

Sinclair Broadcast Group was honored as a Top Workplaces award winner in the large employers category for companies with 400+ employees in the Baltimore region.  Additionally, Sinclair Broadcast Group was recognized as a 2021 Top Workplace for Managers as a place where employees can learn, grow, and be supported and mentored by their managers at various levels throughout the company. 

 

“We are thrilled that The Baltimore Sun has recognized Sinclair Broadcast Group as a top workplace in the entire Baltimore region, as well as honoring our team with a Top Workplaces for Managers award,” said Chris Ripley, President and CEO of Sinclair Broadcast Group. “Sinclair is especially proud that the awards are based on surveys from our team of employees whose dedication and hard work have made Sinclair Broadcast Group a Fortune 500 company nationally, as well as a leading employer in the Baltimore metropolitan area and beyond.”

 

The Baltimore Sun’s annual Top Workplaces awards celebrates local companies every December by recognizing top employers across the region that offer purpose, flexibility, collaboration, respect, challenge and rewards to its workforce.  The award winners are based on information compiled by an independent third-party company, Energage, which conducts workplace surveys for dozens of companies around the country.  The employee surveys focus on company workplace culture, coaching, leadership, engagement and performance.  

 

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

 

 

 

Contact

Media:

Leigh Anne Arnold

[email protected]

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Sinclair Broadcast Group Demos NextGen Broadcast in Washington, DC

Sinclair Broadcast Group Demos NextGen Broadcast in Washington, DC

Demo on TV Station, WIAV, Serves as a Preview to Full Market TV Station Launch


Washington, DC– December 8, 2021 – The future of over-the-air broadcasting is now available in the Nation’s Capital region.  The Sinclair Broadcast Group Class A digital station, WIAV – Channel 30 – has deployed the new NEXTGEN Broadcast transmission standard that revolutionizes viewer experiences and enables multiple new business opportunities for content delivery.

Based on the same fundamental technology as the Internet, digital applications, and other web services, NEXTGEN TV can support a wide range of features that are currently in development.  In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerting, NEXTGEN TV allows viewers to be immersed in stunning video with brilliant color, sharper images and deeper contrast that will make them feel like they’re really there. NEXTGEN TV adds a whole new dimension to video viewing, with vibrant pictures and new Voice+ dialogue enhancement, to bring voices to the foreground. Viewers will feel the power of movie theater-quality sound that enables them to hear every voice clearly and offers consistent volume across channels. NEXTGEN TV is also enhanced with Internet content to get the most out of live sports, live news, live events and more, in real time.

The capabilities demonstrated today set the stage for NEXTGEN TV deployment of the major full powered television Network affiliates in Washington later this month.  

NEXTGEN TV is the most significant broadcast technology upgrade ever.  To illustrate the benefits of this new standard, WIAV is demonstrating several of the new capabilities.  Among those highlighted are:

  • Breathtaking pictures and sound
  • e/Distance learning
  • Hybrid TV, connecting broadcast and broadband content
  • Audio applications
  • Mobile reception

To view the exciting demonstration of these features, see the following link:

https://vimeo.com/654193130

NEXTGEN TV is designed to be upgradable, so a viewer’s television advances with the latest technology. Television sets capable of receiving NEXTGEN TV service are available today from multiple vendors including Sony, Samsung and LG with more receive devices, including mobile phones, on the horizon.  Features available on NEXTGEN TV may vary by device and by broadcaster as commercial service becomes available in local markets.  Other near future datacasting applications include provisioning for the Internet of Things, enhanced GPS services and autonomous driving vehicle support.

Mark Aitken, Senior Vice President of Advanced Technology for Sinclair Broadcast Group, said, “The promise of advanced content distribution is now here for all to see.  The features we are demonstrating will soon be standard across the nation with many more use cases to come.  As our government regulators can now witness first-hand, NEXTGEN broadcasting is most definitely worth their efforts in authorizing this revolutionary technology.”   

About Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets; owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Contacts: 

Media:

Jessica Bellucci

917-463-7037

[email protected]

Investor Relations:

Steve Zenker, VP, Investor Relations
Billie-Jo McIntire, Director, Investor Relations
410-568-1500

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Major Broadcasters Launch NEXTGEN TV On Four Local Television Stations In Greensboro, NC

NEWS Release

 

MAJOR BROADCASTERS LAUNCH NEXTGEN TV ON FOUR LOCAL TELEVISION STATIONS IN GREENSBORO, NC

                

WXLV-TV, WGHP, WXII-TV and WMYV Begin Broadcasting with New Technology

 

Greensboro, NC – December 7, 2021 – Greensboro’s leading television stations today began broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology based on the same fundamental technology as the Internet and digital apps. Today’s launch includes WXLV-TV (ABC), WGHP (FOX), WXII-TV (NBC), and WMYV (MyNet).

Read more…Greensboro Press Release – NextGen TV Launch – Final

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Sinclair Broadcast Group’s Producer Academy Returns January 12, 2022

Sinclair Broadcast Group’s Producer Academy Returns January 12, 2022

Virtual Session Open to Students Exploring Careers in Digital or Broadcast News Producing

Baltimore, MD, December 7, 2021– The Producer Academy, Sinclair Broadcast Group’s workshop for college students interested in pursuing a career in digital or broadcast news producing, will hold its next session on January 12, 2022 from Noon-2p ET / 9-11a PT.

Read more…Producer Academy 2021

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