Driving Business Growth with ATSC 3.0

Leverage ATSC 3.0 to Improve Business Performance

Automotive Connectivity

Offload connected car data (software updates, maps, entertainment) that are run over cellular data, reducing overall cost for connected vehicles

Service to distribute OEM data/content (e.g., software updates, maps) to connected vehicles via ATSC 3.0

Infotainment Services

Diversify connectivity options to lower cost and provide a more robust service to their customers

Delivery of high quality, live entertainment content directly to vehicles via native or aftermarket antenna and receiver

Digital Signage

Dynamically bring target ads right to the customer, in a variety of in-store use cases, while lowering data costs

Dynamic advertising distributed to digital billboards and signs in real-time

Data Offload

Lower cost of data delivery by leveraging the one to many efficiencies of ATSC 3.0 while also decongesting wireless networks

Service to deliver high quality, data intensive packages via ATSC 3.0 broadcast network to end users

eGPS Service

Provide robust, accurate location services at a significantly lower cost than current satellite solutions

Enhanced GPS positioning for vehicles and drones via ATSC 3.0 transmission of correctional data

Improve Business Performance with ATSC 3.0

What is ATSC 3.0?

One-to-many data delivery: ATSC 3.0 sends data packages to many devices, simultaneously, making it exponentially more efficient than traditional wireless networks (one-to-one data delivery)

ATSC 3.0 is a low cost data delivery option to complement existing cellular networks: ATSC 3.0 allows for a diversified delivery of data, based on use case.

The Power of ATSC 3.0 Enabled Data Distribution

ATSC 1.0 vs 3.0

1.0 is the traditional broadcast standard. ATSC 3.0 (NextGenTV) is the latest broadcast standard that integrates OTT and OTA technology through IP-based backbone, built with data delivery in mind

ATSC 3.0 is IP based

Any data normally sent over internet / broadband can be sent leveraging broadcast technology. ATSC 3.0 was designed with mobile delivery in mind, integrating with cell phones and IoT devices.

Efficiency gains

3.0 is a more efficient technology, than the traditional standard of 1.0, which allows broadcasters to still achieve their regular commitments while freeing up capacity for additional use cases (data delivery, etc.)

Sinclair: Your Preferred Partner for Data Distribution

A Leader In ATSC 3.0 Global Adoption

Sinclair has consistently been at the forefront of broadcast technology and has supported the growth of ATSC 3.0. ATSC 3.0 now covers 62% of the country and is projected to reach 75% by the end of 2023.

Leverage Sinclair partnerships

Sinclair has established partnerships with Nexstar, through BitPath, to continue innovating and aggregating spectrum across the majority of US markets

Futureproof 5G networks

Plan ahead for 5G networks to reach capacity limits (estimated 2027) by diversifying data delivery methods and reducing current network strain with ATSC 3.0. With this technology, viability of 5G networks could be extended for several years, increasing value and ROI of current 5G network investments.

Avoid large capital investments

With exponentially increasing data consumption trends, early adopters can avoid the capital investments required to support these trends by integrating with ATSC 3.0 networks and leveraging the benefits of multicast data delivery efficiencies

Sinclair ATSC 3.0 Partners

Is ATSC 3.0 a fit for your business?

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