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We believe in serving the communities where we live and work through meaningful connections, trusted reporting, and principled journalism.​

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Local news is at the heart of Sinclair. Our focus is to serve our communities by sharing relevant information to alert, protect and empower our audiences. That’s our daily commitment. We live it and breathe it — each day. Our commitment is to tracking the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live — all across this great country.

Sinclair’s reporting has been honored with nearly 3000 awards over the last 6 years, inspiring its communities to help improve lives, create safer schools, protect the most vulnerable and expose crime and corruption.

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We believe Sinclair’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. We also believe people can achieve their full potential when they enjoy their work, so it is a priority to provide a workplace where professional growth, success and advancement go hand-in-hand.

Sinclair has been known in the industry as a pioneer, beginning with being one of the first UHF stations in the country. We have dared to change the face of the industry. We are not afraid to take risks. Originally a one-station operation over 30 years ago, we are one of the most diversified television broadcasting companies in the nation. We can proudly say we have revolutionized the television industry.
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