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Sinclair’s mission is to Enrich the Lives of the
Local communities we live and work in and serve.

Enriching Local Lives is grounded in three core commitments:

Protecting Local Values

Through impactful local journalism, we deliver trusted news that informs and empowers.

Serving Our Communities

Through the local work we do in our communities and initiatives like Sinclair Cares, we give back and support causes that matter most to our local communities.

Driving Local Economies

By helping local businesses thrive, we create value for our partners and fuel economic growth in our markets.

Our Values

Love What You Do

Be inspirational

Be communicative

Be part of something important

Make a difference

Live What You Do

Be a person of integrity

Be customer focused

Be transparent

Drive results

Embrace What You Do

Be forward thinking

Be adaptive

Be a strategic thinker

Challenge the status quo