Sinclair Broadcast Group, Inc. is a diversified media company with a strong focus on providing high-quality content on its local television stations, digital platforms and sports networks. With a history of innovation and industry leadership, we continue to seek ways to grow our television and sports businesses by connecting viewers with relevant, informative and entertaining content, regardless of platform and device, and partnering with others that share this vision. Since our inception, we have remained at the forefront of industry innovation by developing new technologies, business structures, and revenue streams.
Our media properties (including the investment in regional sports networks) have a local focus with national reach, with local and regional platforms reaching approximately 70% of the U.S. population and digital assets collectively reaching an average of 80 million unique visitors each month. We have scale, audience reach, and financial strength, which provide unique operating advantages in the form of services we provide to advertisers, audiences and employees.
We continue to invest in news and content and make other investments around our core business and adjacencies including gamification, e-commerce, and the ground-breaking NextGen Broadcasting, expected to grow exponentially over the next decade.
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Identifying and implementing ways to reduce our organization’s impact on the environment through the education and engagement of internal and external audiences around sustainable solutions that can be adopted.
Providing a fair and inclusive environment that informs, engages and supports the people and communities with which we interact.
Providing transparency, accountability, and diverse thinking that seeks to minimize risk, while ensuring all stakeholders understand the direction, performance, and financial stability of the organization.