NEXTGEN Broadcast, also known as ATSC 3.0, offers 4K ultra high-definition video quality, theater-like sound, mobile reception, which allows you to get broadcast television outside of the home, and innovative new features to enhance and expand your broadcast viewing experience. NEXTGEN Broadcast lets local TV stations better personalize their broadcasts with information and interactive features so you can get the content and features most relevant to you. For broadcasters, this means a more compelling and interactive way to tell our stories, whether it is breaking news, live sports or your favorite drama or reality show. This broadcast technology can also enable warnings about impending storms and alerting you to other emergencies, with targeted public announcements that are interactive and mobile. NEXTGEN Broadcast is based on Internet Protocol (IP), just like online video services, and uses web languages for interactivity, so you can expect more innovation and new services, bringing you the best combination of online and broadcast television.