KDNL Rebrands as STL30, Reinforcing Commitment to St. Louis Community
09.28.2026
ST. Louis, MO. – September 28, 2026 – Sinclair today announced that KDNL in St. Louis has rebranded as STL30, introducing a new on-air identity designed to strengthen the station’s connection to St. Louis and the communities it serves.
Beginning this week, the new STL30 branding will roll out across the station’s linear digital and social platforms.
The new name reflects KDNL’s continued commitment to serving the St. Louis community with programming that is relevant, local and connected to the market. Formerly affiliated with ABC, KDNL is now operating as an independent station.
“STL30 is about creating a stronger, more distinctive identity that reflects the community we serve,” said Beth Worsham, VP/General Manager. “St. Louis is at the heart of everything we do, and this new brand gives us an opportunity to build an even deeper connection with viewers and local partners.”
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s content portfolio includes AMP Media, which produces a growing slate of original programming across multiple platforms. For more information, please visit www.sbgi.net.
Media contact: Jessica Bellucci, [email protected]