New Report Shows ATSC 3.0 Redefines Wireless Efficiency, Sustainability
12.01.2025
New ONE Media Technologies study shows how ATSC 3.0’s native IP architecture enables major gains in sustainability, spectrum efficiency, and hybrid broadcast–telecom innovation
TVNewsCheck and ONE Media to co-host webinar to discuss findings on December 11
Hunt Valley, MD December 1, 2025— A new study from ONE Media Technologies, a subsidiary of Sinclair, Inc. documents how the ATSC 3.0 broadcast standard is setting a new benchmark for efficient data delivery. The study, ATSC 3.0: Efficient, Scalable, Sustainable Wireless Capacity, contains information not previously reported. Because ATSC 3.0 was built to broadcast native IP streams rather than video streams, it can take advantage of advances in IP technology and open opportunities for new innovations.
The report documents a series of energy-efficiency gains, beginning with the first implementations in Korea and the United States, which resulted in a 5x increase in video-delivery efficiency. Subsequent improvements have allowed even greater efficiency gains. Testing shows that the Brazilian government’s decree to move forward with implementing TV 3.0, based on the ATSC 3.0 standard will bring a video delivery efficiency over Brazil’s current broadcast system.
The report also highlights innovations on the horizon, emphasizing that ATSC 3.0 is a standard designed to evolve with — not compete with — IP-native systems. In particular, the study documents the dramatic efficiency gains possible with hybrid IP systems that integrate telecom, terrestrial broadcast, and satellite spectrum. Madeleine Noland, President of ATSC, found this portion of the report “very compelling,” adding: “To make the most efficient use of spectrum, it makes sense to dynamically move content between networks according to usage patterns.”
Mark Aitken, SVP of Sinclair Broadcast Group and President of ONE Media, stated, “ATSC 3.0 is more than a TV upgrade: it’s the foundation for scalable, resilient, spectrum-conscious wireless delivery worldwide. ATSC 3.0 upgrades a broadcast station’s output from a single-purpose TV signal into a versatile digital pipe through which multiple streams can be customized for entertainment, information, and commercial data services.”
The full report can be accessed here.
TVNewsCheck and ONE Media will co-host a webinar, ATSC 3.0 Redefines Wireless Efficiency, Sustainability, on December 11 at 12:30 PM ET.
The session will explore how ATSC 3.0 is driving greater spectrum efficiency and enabling new broadcast/broadband hybrid systems that integrate ATSC 3.0 with telecom and streaming services to optimize overall network performance.
Register: https://us02web.zoom.us/webinar/register/WN_ddnt8yhTQ9OKtxnmHdgg7w
Panelists:
• Ana Eliza Faria e Silva, Senior Executive of Broadcast Standards, Regulatory Strategy, and Digital Television Innovation, TV Globo (Brazil)
• Bill Redmann, Director of Standards, Immersive Media Technologies, InterDigital; Co-chair, ATSC Planning Team 9 (Sustainability)
• Damien Sterkers, VP of Products & Solutions Marketing, Broadpeak
Moderator:
• Glen Dickson, Contributing Editor, TVNewsCheck
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 179 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest; and the nation’s largest streaming aggregator of local news content, NewsON. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About ONE Media Technologies
ONE Media Technologies, headquartered in Hunt Valley, MD, was established as a wholly owned subsidiary of Sinclair, with a vision to build and globally deploy the NextGen Broadcast Platform, enabling broadcasters to be competitive across all platforms in delivering enhanced video and data services. For more information: www.onemediallc.com
Media Contact: Jessica Bellucci [email protected]
Category: General