BALLY SPORTS LAUNCHES SPORTS BETTING SHOW, “LIVE ON THE LINE, POWERED BY BETMGM”
60-Minute Weekday Show Airs Across Bally Sports’ 19 Regional Sports Network Brands, the Bally Sports App and Stadium
BALTIMORE, January 27, 2022 – Bally Sports, a division of Sinclair Broadcast Group (“Sinclair”), today announced a partnership with BetMGM, a leading sports betting and iGaming operator, to launch its networks’ first sports betting program, Live on the Line, Powered by BetMGM. Airing weekdays at 12:00 PM ET across Bally Sports’ 19 regional sports network brands (RSNs), the Bally Sports app and Stadium, Live on the Line, Powered by BetMGM delivers up-to-date information for the hardcore betting audience, while offering unique and entertaining fun content for casual fans.
Read more…Sinclair x BetMGM PR 1.26.22 FINAL