SINCLAIR ANNOUNCES RENEWAL OF ITS EXTENDED MARKET AND DIGITAL RIGHTS AGREEMENT WITH THE NBA
Deal includes direct-to-consumer and outer market distribution rights for 16 NBA teams
BALTIMORE, January 13, 2022 – Sinclair Broadcast Group (NASDAQ: SBGI) (“Sinclair”) announced today that its subsidiary, Diamond Sports Group (“DSG”), has renewed its extended market and digital distribution rights agreement with the National Basketball Association (NBA). Under the agreement, DSG’s Bally Sports Regional Networks are permitted to offer streaming content, including live games, on an authenticated and direct-to-consumer (DTC) basis, to the local territories of 16 NBA teams.
Read more…NBA-Sinclair 2021 Renewal FINAL