Sinclair Broadcast Group and Bally’s Corporation Formally Rebrand Regional Sports Networks as Bally Sports, Ushering in New Era for Live Sports
Next Generation of Bally Sports is the First of Many Milestones within the Sinclair and Bally’s Partnership
March 31, 2021 – Baltimore, MD – Today, Sinclair Broadcast Group (NASDAQ: SBGI) and Bally’s Corporation (NYSE: BALY) announced the official rebrand of its regional sports networks (RSNs) as Bally Sports, ushering in a new era in the way people watch and interact with live sports. The rebrand comes on the heels of the November 2020 announcement of the enterprise-wide, long-term strategic partnership between Sinclair and Bally’s.
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