Sinclair Broadcast Group And The Salvation Army Partner To Aid Those Affected By COVID-19
Sinclair and the Salvation Army Encourage Donations to the Ongoing, “Sinclair Cares: Your Neighbor Needs You” Initiative
Baltimore, Maryland – March 30, 2020 – Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) today announced its “Sinclair Cares: Your Neighbor Needs You” initiative in partnership with the Salvation Army, which will raise money for those who have been financially affected by the COVID-19 crisis. The initiative, which kicks off Tuesday, March 31st, encourages viewers across the nation to help support fellow Americans impacted by the global pandemic. All Sinclair-owned outlets will engage in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000.
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