Ratings for “Full Measure with Sharyl Attkisson” Grow by 76%, Regularly Beating Cable News Programs on Sunday Mornings
BALTIMORE, Jan. 12, 2017 — (Nasdaq: SBGI) – “Full Measure with Sharyl Attkisson,” the weekly investigative news program, is changing the Sunday morning news media landscape as viewers across the country embrace unique, honest and in-depth accountability reporting. Viewership in markets where Full Measure airs, as reported by Nielsen, has shown tremendous year-over-year growth. Between November 2015 and November 2016, total household viewership for Full Measure rose by 76%. In the key 25-54 demographic, viewership jumped by 116% in the same period. The Sunday morning show is now regularly outperforming cable news outlets such as CNN, MSNBC, HLN, and CNBC based on viewership data in the 81 markets where the program is seen.
“Viewers want an honest, unbiased presentation of the news, and appreciate the hard work and dedication required to research and uncover the truth regarding issues that impact their lives,” said Batt Humphreys, Full Measure’s Executive Producer. “Our own Rasmussen-conducted polling showed that more than two-thirds of Americans didn’t trust the media during the election. We tell it like it is, and that clearly resonates and is gaining momentum with Full Measure’s audience.”
“Week after week, Full Measure continues to deliver stories you won’t see anywhere else. Viewers are coming to trust our team for honest reporting and a commitment to accountability,” said Scott Livingston, Vice President of News for Sinclair, which produces Full Measure. “It’s not just about delivering the ratings. Full Measure also delivers on our commitment to serious investigative journalism.”
On average, Full Measure is now seen in nearly 700,000 homes on a weekly basis.
“Any network or cable show that delivered this kind of growth in a single year would be called a breakout success,” Livingston said. “Sinclair is producing a quality broadcast that is making America take notice. In just its second season on the air, Full Measure is now winning against its national competitors.”
Full Measure with Sharyl Attkisson
“Full Measure with Sharyl Attkisson” is a weekly broadcast focusing on investigative, original and accountability reporting. The host is Sharyl Attkisson, five-time Emmy Award winner and recipient of the Edward R. Murrow award for investigative reporting. She is backed by a team of award-winning journalists. “Full Measure” features original reporting and investigations each week on topics ranging from immigration to government waste, national security concerns and whistleblower reports on government abuse and misdeeds. “Full Measure” airs Sunday on Sinclair stations nationwide, and is streamed live on Sundays at 9:30 a.m. ET at www.fullmeasure.news.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI)
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The Company owns, operates and/or provides services to 173 television stations in 81 markets, broadcasting 483 channels and having affiliations with all the major networks. Sinclair is the leading local news provider in the country, as well as a producer of live sports content. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.