SBG Names John DeSimone General Manager In the Madison, Wisconsin Market


News Release

Contact: Steve Marks, COO
(813) 886-9882


Madison, WI (November 18, 2014) – Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that John DeSimone has been named General Manager of WMSN (FOX) in Madison, Wisconsin. The announcement was made by Steve Marks, Co-Chief Operating Officer of Sinclair’s television group.

In making the announcement, Mr. Marks said, “John has a proven track record of inspiring his sales teams and providing them with the appropriate support and systems to be successful while building relationships with key clients which resulted in increased billings and revenue shares at the stations he was leading. We are excited to have him join the Sinclair team at WMSN.”

“I am thrilled to be joining Sinclair as the General Manager of its Madison, Wisconsin station,” commented Mr. DeSimone. “Sinclair is at the vanguard of ‘new and innovative’ in the broadcast industry, and I look forward to utilizing the Company’s vast resources and working with the talented team at WMSN to the benefit of the Madison television viewers and the community at large.”

Mr. DeSimone most recently held the position of Vice President, General Manager of National Sales at Azteca America since 2011. Prior to that, he served as the Vice President, Director of Sales for WXTV (Univision) and WFUT (TeleFutura), both in New York. From 2001 to 2005, he was the Vice President, National Sales at Univision and from 2000 to 2001 he was the Director, Business Development at WNJU (Telemundo) in New York. Mr. DeSimone has held various other sales positions including Director of Sales, Eastern Region at Univision; Senior Vice President, New Business at College Television Network; Vice President, Local Sales Manager at WNYW (FOX) in New York; Vice President of Sports Sales at Cable Networks, Inc. and Vice President, Group Sales Manager at Katz Television. Mr. DeSimone graduated with a Bachelor degree in Business and Public Administration from City College of New York.

Sinclair Broadcast Group, Inc. is the largest and one of the most diversified television broadcasting companies with affiliations with all the major networks. Sinclair’s television group will reach approximately 37.5% of U.S. television households after pending transactions. The Company regularly uses its website as a key source of Company information which can be accessed at