SBG Names Scott McBride GM in Champaign
09.18.2013
News Release
Contact: Steve Marks, COO
(813) 886-9882
SINCLAIR NAMES SCOTT MCBRIDE GENERAL MANAGER OF WICD-TV AND WCCU-TV IN CHAMPAIGN, IL
Champaign, IL (September 18, 2013) – Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that Scott McBride has been named General Manager of WICD-TV (ABC) and WCCU-TV (FOX) in Champaign, Illinois and will also be responsible for leading the sales effort to Champaign clients for WBUI-TV (CW). Tim Mathis will continue to oversee the operations of WICS-TV (ABC), WRSP-TV (FOX) and WBUI-TV (CW) in Springfield, IL. The announcement was made by Steve Marks, Chief Operating Officer of Sinclair’s television group.
In making the announcement, Mr. Marks said, “Scott’s success in operating an ABC/FOX combination, along with his 33 year of television experience working in creative services, news and sales, is the perfect complement towards the stations being successful and meeting the needs of the Champaign/Urbana community.”
“I am excited to be working with a dedicated team at WICD and WCCU and to become a part of the Champaign/Urbana community,” commented Scott McBride. “I look forward to working with our employees to provide the community with a rewarding viewing experience.”
Mr. McBride has over 33 years of sales and management experience. For the last two years, Mr. McBride has been the President/General Manager at WJCL (ABC) and WTGS (FOX) in Savannah, GA and prior to that he was the Vice President/General Manager at WACH (FOX) in Columbia, SC for 18 years. Prior to that he served as the General Sales Manager at KOLD (CBS) in Tucson, AZ and as Creative Services/News Account Executive at KSBW (NBC) in Salinas, CA. Mr. McBride graduated with a degree in Business from San Francisco State University, CA.
Sinclair Broadcast Group, Inc., the largest and one of the most diversified television broadcasting companies, owns and operates, programs or provides sales services to 156 television stations in 76 markets, pro forma for pending transactions. Sinclair’s television group is affiliated with all major networks and reaches approximately 38.2% of all U.S. television households. For more information, please visit Sinclair’s website at www.sbgi.net.
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