Sinclair and Balance of Nature Launch National Partnership for “Amazing America 250: From Neighborhood to Nation”
02.09.2026
Balance of Nature Joins Sinclair’s Multi-Platform Campaign Celebrating America’s 250th Anniversary
HUNT VALLEY, MD. and ST. GEORGE, UT — February 9, 2026 — Sinclair, a leading media company and trusted voice in communities across America, and Balance of Nature, a leading provider of whole fruit, vegetable, and fiber supplements, today announced a national sponsorship partnership in support of Amazing America 250: From Neighborhood to Nation, Sinclair’s multi-platform media initiative celebrating America’s 250th anniversary.
As part of Amazing America 250, the collaboration brings together Sinclair’s powerful storytelling and reach with Balance of Nature’s commitment to healthy living and balanced lifestyles.
Amazing America 250 showcases America, honoring the people, places, traditions, and communities that define the nation’s past, present, and future. The initiative will be featured across Sinclair’s local broadcast stations, digital platforms, multicast networks, and AMP Media properties, delivering uplifting stories that reflect the strength, resilience, and innovation of communities nationwide that define the American spirit.
As the presenting sponsor, Balance of Nature will be integrated across Sinclair’s multi-platform ecosystem, including local and national news features, community storytelling segments, and conversations with Balance of Nature CEO Lex Howard and founder Dr. Douglas Howard.
“Amazing America 250 is a powerful platform for bringing brands, communities, and storytelling together around a historic milestone for our country,” said Rob Weisbord, COO and President of Local Media at Sinclair. “Balance of Nature is a well-suited partner for this initiative, with a mission that complements our commitment to enriching local lives and celebrating the people and values that unite communities across the country. Together, we’re proud to showcase stories that reflect both national pride and everyday well-being.”
Balance of Nature, based in St. George, Utah, supports balanced lifestyles with whole-food nutrition made from 47 ingredients, including whole fruits, vegetables, fiber, and spices. The company’s Whole Health System™ includes the Fruits & Veggies supplement and the Fiber & Spice supplement, made with no binders, no fillers, and no flow agents. Through its Rooted in America initiative, Balance of Nature invests in the people, values, and principles that strengthen local communities across the country.
“America’s 250th anniversary is a moment to reflect on what makes this country strong, the people, the communities, and the values that endure,” said Lex Howard, CEO of Balance of Nature. “Partnering with Sinclair on Amazing America 250 gives us a powerful way to honor those stories and reinforce what Balance of Nature stands for: healthy living, personal responsibility, and meaningful connection across America.”
The partnership with Balance of Nature reflects Sinclair’s ongoing strategy to engage audiences through purpose-driven collaborations that resonate locally while celebrating national milestones. Amazing America 250 will run through July with original programming, local storytelling, national specials, and community-driven content designed to unite viewers around the stories that define the American experience.
Together, the collaboration underscores both organizations’ belief that strong communities begin with healthy individuals and meaningful connections.
Visit https://amazingamerica250.com/ for more information.
About Sinclair:
Sinclair (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 179 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About Balance of Nature:
Balance of Nature is a whole-food nutrition company based in St. George, Utah. The company offers the Whole Health System™, including the Fruits & Veggies supplement and the Fiber & Spice supplement, made from 47 ingredients of whole foods sourced from fruits, vegetables, fiber, and spices, with a focus on simplicity and transparency. American-founded, Balance of Nature, is committed to supporting healthy lifestyles and strengthening communities through purpose-driven partnerships. Learn more at BalanceofNature.com.
Media contacts:
Sinclair: Jessica Bellucci [email protected]