Sinclair Announces Amazing America 250: From Neighborhood to Nation Campaign to Celebrate America’s Semiquincentennial
10.20.2025
Amazing America 250: From Neighborhood to Nation will unite the company’s portfolio, including its local broadcast stations and content centers around the country, multicast networks Comet, CHARGE, ROAR, and The Nest, as well as AMP Media’s lineup of podcasts. The campaign will honor America’s legacy through original programming, local features, digital activations, and special events.
“Amazing America 250 is a reflection of Sinclair’s mission to enrich local lives in every community we serve,” said Chris Ripley, President and CEO. “From national specials to local stories, from everyday heroes in our neighborhoods to defining moments in our shared history, this campaign honors and celebrates America’s journey.”
The Amazing America 250 initiative will feature a national special produced by The National News Desk…America’s News Now, spotlighting remarkable stories that capture the essence of America. Beginning in early 2026, Sinclair stations will air weekly segments celebrating uplifting stories that highlight what makes the nation unique. Each week will focus on a different theme, including innovation, freedom and democracy, heroes among us and everyday Americans making a difference in their communities, natural wonders, including parks and landmarks, as well as cultural expression through arts, film, music, literature and sports.
Sinclair stations will also highlight a local “American Pride” story each week, shining a spotlight on the individuals and communities that define the American spirit. Stories will include veterans whose service left a lasting legacy, families pursuing the American dream, a community coming together for a cause, and teachers shaping the next generation of leaders. Local stations will host community town halls focused on “The Future of America,” exploring civic engagement, innovation and technology, and youth voices.
Amazing America 250 digital content will live on all of Sinclair stations’ sites and will include an interactive map of stories from across the U.S., a timeline of key moments in American history, and user-submitted content.
Viewers will be invited to participate and share their own stories. From family barbecues and local traditions to acts of service and innovation, these submissions will be featured on air and in promotional spots.
Throughout 2026, Amazing America 250 will align with national holidays and commemorations, including Independence Day, Memorial Day, Veterans Day, and Martin Luther King Jr. Day, as well as the official 250th celebrations in Philadelphia and Washington, D.C. in 2026.
As America celebrates 250 years, brands have the opportunity to be a part of this historic milestone by leveraging Sinclair’s cross-platform media assets. To learn more about advertising opportunities contact: Gregg Siegel, Corporate SVP, National Sales and Client Partnerships: [email protected].
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
Media contact: Jessica Bellucci [email protected]