Sinclair Launches NextGen TV Consumer Education Campaign in Columbus, OH to Accelerate ATSC 3.0 Awareness and Adoption
06.02.2026
Initiative combines an educational microsite, on-air and digital promotion and consumer giveaways
HUNT VALLEY, MD- June 2, 2026 – Sinclair today announced the launch of a comprehensive local marketing and consumer education campaign in Columbus, OH designed to increase awareness and adoption of NextGen TV, the next-generation broadcast standard powered by ATSC 3.0.
The campaign combines a localized microsite, consumer giveaways, on-air promotion and digital engagement to educate consumers on the benefits of NextGen TV and how to access it.
“NextGen TV is the most significant upgrade to broadcast television in decades, delivering a superior viewing experience with enhanced picture quality, immersive audio, and interactive capabilities,” said Del Parks, President of Technology. “With this campaign, we are focused on simplifying the path to adoption, providing consumers with clear, practical information and showing them firsthand how to access and experience what’s next in television. Columbus was selected as an ideal market given its strong sports engagement, evolving viewing behaviors, and Sinclair’s local station footprint.”
At the center of the campaign is a dedicated, Columbus-specific NextGen TV microsite http://www.nextgencbus.com/ that serves as a consumer resource hub. The microsite is designed to remove complexity and provide a clear, accessible pathway for consumers to begin using NextGen TV and includes:
- ZIP code-based availability tools
- Equipment compatibility guidance
- Step-by-step setup instructions
- Recommendations for TVs, antennas, and converter devices
The campaign will also include limited-time incentives to encourage adoption, including converter box and antenna contest giveaways via Channel Master. The campaign will run through July 3.
NextGen TV, represents a major advancement in broadcast technology, delivering a more immersive and personalized viewing experience with enhanced picture quality, improved contrast and color, and immersive audio. The standard also enables advanced features such as interactive content, localized information, more reliable reception and more efficient emergency alerts. Together, these capabilities position NextGen TV to better meet the evolving expectations of today’s audiences while maintaining the accessibility of free, over-the-air television.
About Sinclair, Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE!, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
Media contact: Jessica Bellucci, jbellucci-c@sbgtvcom