Sinclair Names Steve Rosenberg President of Local Sports


Media and entertainment veteran to lead RSNs, Stadium and high school sports divisions

HUNT VALLEY, Md., July 6, 2020 Sinclair Broadcast Group (NASDAQ: SBGI) today announced that it has appointed industry veteran and former Universal Studios executive Steve Rosenberg as president of local sports. In this new role, Rosenberg will oversee the company’s regional sports networks (RSNs), Sinclair’s popular digital and internet sports channel Stadium, and Sinclair’s robust high school sports division that operates in local markets across the country. Rosenberg brings more than 30 years of industry experience to Sinclair, working at the intersection of television, entertainment and sports. He will be instrumental in fully integrating all of Sinclair’s new sports assets into the company, further positioning Sinclair as a leading name in sports.

“I’m thrilled to be taking on this new role with Sinclair and further the company’s presence in sports,” said Rosenberg. “This represents the culmination of decades working in the broadcast industry, and I am excited to be able to combine my love for TV entertainment and distribution with my passion for sports. I look forward to working with the current management team, including the RSN COO/CFO, Billy Chambers, and others, in continuing the company’s already incredible work, bringing local sports content to more people.”

Rosenberg has spent decades working in television and entertainment, spending more than 20 years with Universal Studios. He began his career with Universal working in sales, and was quickly promoted to vice president of eastern sales and national sales manager. In the following years, with the growth of first run production, cable distribution and revenue, Rosenberg became executive vice president of sales responsible for all domestic television revenue, for both programming and advertising sales.

In 1997, Rosenberg was named president of Universal Domestic Television and in 2001 added co-president of Universal Television and World Wide Distribution, where he was responsible for all programming, production, distribution, legal and business affairs, content development, promotion, marketing and all new media activities across all markets globally. He oversaw an extensive library of Universal content and products that were distributed worldwide, including more than 5,000 feature films and over 40,000 hours of series television. Rosenberg’s innovative approach led to many network shows becoming staples of both broadcast and cable television. His pioneering sales and marketing efforts, including the development of dual platforming, has led it to becoming an industry-wide practice.

“For three decades, Steve has proven himself to be at the forefront of TV distribution and has consistently brought an entrepreneurial mindset into the corporate world,” said Sinclair President and CEO Chris Ripley. “Without Steve’s pioneering efforts, TV would not be enjoyed the same way it is today, and we are excited to bring this dynamic leader onto our growing team. Sports represents a pivotal pillar of Sinclair’s future and we couldn’t be more excited to have Steve leading this charge.”

In addition to his personal passion for sports, Rosenberg has been involved in sports programing both in and outside of the boardroom. He has also been part of ownership teams of several minor league baseball teams as well as part of ownership groups in sports facilities.

Rosenberg will join the company beginning July 20th and will assume the role of president on September 1st upon the retirement of Jeff Krolik, current president of Sinclair’s regional sports networks. Rosenberg will be reporting to Rob Weisbord, president of broadcast and chief advertising revenue officer at Sinclair.

About Sinclair Broadcast Group, Inc.

Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 191 television stations in 89 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at

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SOURCE Sinclair Broadcast Group, Inc.