The Sinclair Cares and Salvation Army: Your Neighbor Needs You campaign has surpassed a half-million dollars in donations and is still going strong.
Baltimore, Maryland – (April 17, 2020) – Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) today announced its “Sinclair Cares and Salvation Army: Your Neighbor Needs You” campaign has raised more than $500,000 nationally for those affected by the COVID-19 pandemic. Additionally, Sinclair has committed to matching the first $100,000 of community donations, bringing the total support of the campaign to more than $600,000 and growing.
The initiative, which launched Tuesday, March 31st, encourages viewers across the nation to help support fellow Americans impacted by the global pandemic. All Sinclair-owned outlets, including local television news stations, Tennis Channel, Regional Sports Networks, Marquee, STIRR, Comet, and more continue to participate in on-air, digital and social media efforts to support this important initiative. Through this partnership, Sinclair outlets are working with their local Salvation Army field offices to provide relief to community members who have been significantly impacted by COVID-19. Viewers aware of a neighbor in need, or who are in need of assistance themselves, are encouraged to contact their local Salvation Army field office.
COVID-19 continues to have a devastating effect on countless lives across the globe. In America, hundreds of thousands have fallen ill, schools and many businesses remain closed, and millions have found themselves without a paycheck. It has impacted every community and every American. Across the United States, in both urban and rural communities, access to food, shelter, and other basic essentials has suddenly become uncertain. The “Sinclair Cares and Salvation Army: Your Neighbor Needs You” campaign allows neighbors to directly support their communities by giving to the Salvation Army.
“Thanks to our expansive local footprint in so many communities across the country, we are in a unique position to offer assistance to thousands of Americans struggling to cope with the effects of this pandemic,” said Sinclair President and CEO Chris Ripley. “We are humbled by the outpouring of support shown by our local audiences, and thankful to the Salvation Army for helping us make this initiative a success. As we face this crisis head on, we will continue to make it a priority to help our communities and neighbors.”
Since 2017, Sinclair has worked with the Salvation Army to aid in multiple relief efforts, including Hurricanes Harvey, Florence, and Michael, as well as the Midwest Bomb Cyclone, Carr Fire, and the Middle Tennessee tornadoes this past March. Collectively, these efforts have raised over $2 million for relief. Sinclair will continue to provide viewers with continued coverage of COVID-19, and its unprecedented impact on local communities across the country.
The “Sinclair Cares and Salvation Army: Your Neighbor Needs You” campaign is accepting donations at https://sinclaircares.com/.
About Sinclair Broadcast Group, Inc.
Sinclair is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 23 regional sports network brands; owns, operates and/or provides services to 191 television stations in 89 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.
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